Hi. I’m Carl.

I’m a creative director, copywriter, brand-builder, and storyteller.

I’m super-strong in the technology space.

My consumer goods track record isn’t shabby, either.

I make it easy for customers to fall in love with your company.

How can I help? Talk to me.

Carl Loeb standing with arms crossed and smiling, wearing a dark shirt with rolled-up sleeves.

Portfolio

Thumbnail for Salesforce case studies — a cheering crowd at a Formula 1 race, from Salesforce’s global brand partnership campaign.

SALESFORCE

 
Thumbnail for historical work — a moment from Volkswagen’s ‘Standard Features’ campaign, highlighting the everyday usefulness of new standard features in the redesigned Jetta.

HISTORICAL WORK

  • “Carl’s the kind of creative partner who makes you better—he pushes you, challenges the brief, and shows up with work that’s smarter, sharper, and more surprising. He’s a writer’s writer with strategic depth and relentless curiosity.”

    Gerald Lewis: Chief Creative Officer, JMS

  • “From bold brand campaigns to everyday copy, Carl blends strategic thinking with creative execution in a way that elevates everything around him.”

    Adam Forrest: SVP of Marketing, Salesforce

  • “Carl doesn’t just create campaigns—he creates clarity, alignment, and momentum.”

    Darren Brady Harris: Global Brand & Creative Strategy, Salesforce

  • “Carl is a fierce champion, dedicated mentor, and visionary leader who leads with humanity and authenticity.”

    Rebecca Brown: Creative Director, Salesforce

  • “Carl is the consummate partner: sharp, intentional, deeply collaborative, and relentlessly thoughtful in everything he puts into the world."

    - Scott Larson: VP, Head of Brand at Writer | ex SVP, Head of Global Brand and Creative, Salesforce

TERMS ● COOKIES ● PRIVACY

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