In late July, we took a road trip to attend the Ad Age small agency conference in Portland. (After all, we’re a small agency. It’s good to conference with one another.)
A couple days later, Publicis and Omnicom announced their merger, creating the world’s most gargantuan ad agency.
Quite a contrast. And we feel good about it. Continue reading
“You might suppose that a business which depends entirely on the talent of its people would take recruiting seriously, but that is not yet the case.” – David Ogilvy, Ogilvy on Advertising, 1983. p. 39
At the 2011 4A’s conference, the chiefs of the four biggest holding companies revealed the biggest non-secret in the advertising industry: they’ve done a shitty job of training and retaining talent. Continue reading