THE CHALLENGE

In the enterprise software space, Microsoft had a perception problem. Everyone knew them for Windows and Office, but few CIOs saw them as a serious player for their enterprise stack. To break through against category leaders like Oracle, SAP, and IBM, Microsoft needed a campaign that could shift perceptions and get them into the conversation. 

THE SOLUTION

The People Ready campaign did just that.  

Our insight was simple: if your workforce already knows how to use Microsoft tools, they’re ready to run with Microsoft’s enterprise solutions. No retraining, no resistance. As lead copywriter, I shaped the campaign across global TV, print, and OOH—building around the idea of “people ready” software for “people ready” businesses.  

This was also the moment I shifted from consumer advertising to enterprise tech. Changed everything for me.